Our client, a fashion branding company based in Kenya, faced high costs per lead that were affecting their overall marketing budget. Despite running various paid campaigns, they struggled to get cost-effective results, leading to an unsustainable cost structure. Their goal was to increase lead volume while reducing the cost per lead to maximize return on investment.
The client identified that their marketing campaigns were not effectively targeting the right audience segments. This resulted in low conversion rates, despite a reasonable amount of traffic being driven to their website. They needed a strategy that would not only attract more qualified leads but also ensure a reduction in cost per acquisition.
Our Strategy
Detailed Audit & Analysis: We began by conducting a thorough audit of the client’s existing campaigns to understand the metrics and pinpoint where improvements were needed. This included reviewing ad copy, targeting parameters, and spending patterns.
Audience Segmentation: We identified key audience segments that were more likely to convert, allowing us to refine the targeting strategy. By narrowing down the target demographics, we ensured that ads were shown only to potential customers, leading to higher-quality leads.
Optimized Ad Creatives: We reworked ad copies and visuals to be more engaging and relevant to the target audience. This included A/B testing various elements of the ads to find the most effective combinations that would drive engagement.
Conversion Rate Optimization (CRO): Alongside ad optimization, we made adjustments to the client’s landing pages to improve conversion rates. Enhancing user experience ensured that once visitors arrived on the page, they were more likely to convert into leads.
Budget Reallocation & Bidding Strategy: To further reduce costs, we reallocated the client’s budget to high-performing channels and utilized advanced bidding strategies. This enabled more cost-effective ad spending, reducing waste and focusing on channels with the best ROI.
Solution Provided
We optimized the client’s marketing campaigns to focus on precise targeting, engaging ad content, and budget efficiency, leading to a 23% reduction in cost per lead.
Result Gained
- 23% Reduction in Cost Per Lead: The improved strategy allowed the client to significantly lower the cost per lead, achieving a sustainable cost structure.
- Higher Lead Volume: The refined targeting approach attracted more qualified leads, resulting in a 30% increase in overall lead volume.
- Improved ROI: With the decrease in lead costs and increase in volume, the client saw a marked improvement in the overall ROI of their marketing campaigns.
Comment by client
"TmatNetwork Media transformed our lead generation approach. They provided a tailored solution that not only reduced our costs but also brought in more high-quality leads. We couldn't be happier with the results!"
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