The problem of mobile lead generation was exacerbated by a lack of engaging content tailored for mobile users. The hotel organization’s existing promotional efforts did not resonate with the mobile audience, leading to low conversion rates. With competition in the hospitality industry intensifying, they needed an effective solution to capture leads from mobile visitors and ultimately increase bookings.
The client, a prominent hotel organization, faced significant challenges in generating leads through mobile platforms. Despite having a well-designed website, they struggled to convert mobile visitors into potential guests. Their mobile traffic was high, but the lack of a targeted mobile strategy meant that potential customers were often lost before completing the booking process.
Our Strategy
Our solution involved implementing a targeted mobile marketing campaign that included optimized landing pages, engaging mobile content, and strategic CTAs to drive leads effectively.
Result Gained
- Increased Leads: The hotel organization saw a remarkable 60% increase in mobile lead submissions within three months.
- Higher Conversion Rates: Optimized landing pages contributed to a 40% boost in mobile bookings, demonstrating the effectiveness of the new strategy.
- Enhanced Engagement: Tailored mobile content led to longer session durations and increased user interactions on the site.
Comment by client
"TmatNetwork Media truly transformed our mobile lead generation. Their strategy not only increased our leads but also improved our overall mobile booking experience. We couldn't be happier with the results!"
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