Website Design Rules for Better User Experience

Website design rules are critical for creating a user-friendly, engaging, and conversion-optimized online presence. At TmatNetwork Media, we understand that a website is more than just visuals—it’s a strategic tool that supports business goals. Below are five essential web design rules every business should follow:

1. Avoid Using Splash Pages
   Splash pages—those welcome screens with a single image and “Click to Enter”—may look appealing, but they create friction. Today’s users want instant value, not delays. Eliminate splash pages and deliver meaningful content immediately to reduce bounce rates and increase engagement.
2. Limit Banner Advertisements
   Overloading your layout with banner ads can harm your credibility. Modern users have developed “banner blindness,” ignoring ads completely. Instead, integrate contextual affiliate links or call-to-actions (CTAs) within high-quality content. This not only enhances user trust but also supports your monetization strategy organically.
3. Keep Navigation Simple and Intuitive
   Clear, intuitive navigation is key to website usability. Users should find what they need in two clicks or less. Avoid overly complex dropdowns or Flash-based menus. Instead, use clean, mobile-responsive menus. A well-structured site map and internal linking also contribute to SEO performance and user retention.
4. Show Users Where They Are
   A good website always provides context. Use breadcrumbs, page titles, or menu highlights to show users their current location on your site. This minimizes confusion and increases the time they spend on your site, enhancing both UX and SEO metrics like session duration.
5. Don’t Auto-Play Audio Without User Control
   Uncontrolled auto-play audio disrupts the user experience. If audio is necessary (e.g., in product demos or storytelling), ensure users can mute or control it. A well-designed website respects user preferences and avoids intrusive elements that might drive them away.

A high-performing website is built on simple, user-first website design rules. These principles not only boost usability and credibility but also enhance your SEO performance across the board.